Author: Ally Santos
Contributing Author
I’m a medical professional with a passion for the world of fragrance. Born in the Philippines, I’ve lived in the UAE and the UK, and I now call New York home. My journey has taken me across vibrant cultures and diverse landscapes, shaping not only my life but also my love for scents that evoke memories, emotions, and connections.
I’m a fragrance creator on Instagram and YouTube, where I share my discoveries, insights, and stories about perfumery. What began as a personal exploration of scents grew into a therapeutic journey, providing comfort and inspiration during life’s toughest moments. For me, fragrance isn’t just about smelling good—it’s about creating meaningful experiences, celebrating diversity, and finding beauty in the everyday.
Personal IG: @docfragrance

Fugazzi’s Orange Crush isn’t your average sunny citrus. It takes the familiar joy of orange and flips it on its head; adding tension, texture, and a touch of irreverence that’s become signature to the brand.
I didn’t think I’d fall for another lactonic scent. I’ve tried too many that promised milky comfort but delivered sugar fatigue instead. But Lac.ton.ic surprised me. It didn’t just smell creamy—it felt creamy. Like someone poured warm almond milk over a sunny afternoon and told it to stay soft forever.
Vanilla in perfumery is often predictable. It’s dessert. It’s nostalgia. It’s comfort on skin. Most of the time, it leans creamy, sweet, warm; the kind of scent that wraps around you like a cashmere scarf. But Vanille Carbone by Atelier Materi steps away from that familiar path. It’s still vanilla, but filtered through charcoal, fire, leather, and shadow. It doesn’t hug you. It stops you in your tracks.
On a sunny afternoon in Barcelona, I wandered into the Carner Barcelona flagship store—a quiet haven just a few steps from the city’s vibrant bustle. The space was effortlessly chic without trying too hard, like someone who wears linen in the summer just because it feels good.
There’s a certain kind of freedom that comes with spring and summer—the way the wind carries new beginnings, the way sunlight makes everything feel a bit more possible. Il Colore del Vento, the 2025 release from Italian house Nobile 1942, captures that very feeling: lightness, movement, and a playful elegance that feels like a breath of fresh air after a long winter.
Some fragrances arrive like a sunbeam through an open window—unexpected, warm, and quietly transformative. Néroli Hasbaya is one of them.
Some fragrances shout. Others whisper. And then there’s Impadia—the newest release from BDK Parfums—that doesn’t need to do either. It simply walks beside you. Quietly confident. Unshakably present.
It was love at first sniff. There was an undeniable allure, something that felt both familiar and entirely unexpected. I sprayed it once, and it stayed with me the rest of the day—haunting, glowing, unforgettable.
On a rain-swept evening in Iconic Boathouse Central Park this December 11, an intimate yet distinguished gathering took place beneath elegantly lit canopies in Central Park. The occasion: honoring 150 years of Clive Christian, a name synonymous with luxury perfume craftsmanship.
There’s a certain magic in the air of Paris—something you can’t quite name but feel deeply, like a faint melody playing in the background of a bustling city.
Moe Khalaf didn’t grow up surrounded by bottles of perfume. In fact, his father had allergies to fragrance, so he had to sneak around to get a whiff.
“Fragrance is part of life — it carries messages, emotions, and stories. I wanted to share my world through it.” That’s the ethos behind Florian Pontier Perfumes, which officially launched in February 2025 at Milan Esxence. Founded by French creator and fragrance lover Florian Pontier, the brand blends memory, artistry, and a dash of sugar into an olfactive universe that’s bold, modern, and deeply personal.
Tucked within the prestigious perfume halls of Harrods, Aqualis London is a reflection of its founder’s soul. Steyn Grobler, a South African industry veteran with over a decade of experience at some of the world’s most prestigious perfume houses, has poured that experience—and his passion—into Aqualis London. It is a story of passion, precision, and deeply personal vision.
From the moment she sipped what she believed was a fizzy cola—actually an aromatic experiment by her father—Ozge Erdogmus-Altinel has been captivated by the magic of scent. Today, as a second-generation perfumer and Creative Director of EPS Fragrances, she carries on her family’s fragrance legacy with a modern twist.