A Night With Infiniment Coty Paris
Written by Ally Santos
On the evening of May 7, Coty hosted an intimate celebration of scent, art, and emotion at the luminous Maison Orvedaon Madison Avenue. The wellness space was transformed into a luxurious fragrance gallery for an exclusive look into the world of Infiniment Coty Paris—the house’s most personal and poetic collection yet.
Photo from the brand’s archive
Though Coty is a global beauty powerhouse with over a century of history, Infiniment Coty Paris feels like something entirely new: elegant, emotional, and deeply human. The collection is the brainchild of Sue Nabi, Coty’s visionary CEO, and Nicolas Vu, co-founder and creative director, who together imagined a line of fragrances that go beyond traditional perfumery. Their goal? To create scents that aren’t just worn—but lived and reflects the passion for fine art.
The collection includes 14 fragrances, thoughtfully divided into three chapters—Dawn, Day, and Dusk—each representing a different emotional and energetic moment in the day. These scents are designed to move with you: to uplift you in the morning, inspire you during the day, and embrace you at night.
At the event, Clément Duchêne, Director of Marketing, and Nina Oestreicher, Director of Education, led the presentation. Their energy and passion for the brand shone through as they introduced the philosophy behind each chapter and invited guests to experience the scents up close.
Photo from the brand’s archive
Clement and Nina shared a highlight from each collection:
DAWN: The Poetry of Awakening: J’ai Trois Amours
“If laughter had a smell, this would be it,” Nina said with a grin. This uplifting scent features a rare note—banana flower—and sparkles with joy and brightness. It smells like a good morning hug, full of sunshine and smiles.
DAY: The Pulse of Possibility: Encore Une Fois
This one’s for the vanilla lovers—and even the ones who think they’re not! With Bourbon vanilla, Encore Une Fois is warm, addictive, and totally unexpected. “People keep going back to it. Again and again,” Nina laughed. Hence the name!
DUSK: The Embrace of Intimacy: Santal à la Vida
Smooth, soft, and subtly sexy. This creamy sandalwood scent with jasmine is like a gentle whisper on the skin. “It doesn’t shout,” Nina explained. “It fuses with you—like your own second skin.”
The entire experience was curated to engage all the senses. Signature cocktails and bites were paired with the fragrances, adding an edible interpretation to each olfactive chapter. Guests moved through the room, discovering art installations, live creative activations, and thoughtful conversations that brought the collection to life. It felt less like a product launch and more like a sensorial celebration of beauty and identity.
A standout innovation woven through each fragrance is Molecular Aura, a patent-pending technology that provides long-lasting wear for up to 30 hours. A skin-adaptive molecule developed to enhance and personalize the scent experience. Rather than masking you, it blends with your own chemistry, creating something long lasting and uniquely yours.
Photo from the brand’s archive
As a guest, the evening was truly magical. The fragrances, yes, were stunning—but the atmosphere was just as memorable. I found myself surrounded by creatives, collectors, perfumistas, and artists, all mingling over shared moments of discovery. There’s something powerful about being in a room where scent sparks emotion and conversation. From trying a fragrance that made me instantly nostalgic, to laughing over cocktails with new friends, it reminded me why I fell in love with perfume in the first place.
And Coty isn’t stopping there. Infiniment Coty Paris is now collaborating with the 1-54 Contemporary African Art Fair To bring this vision to the public through a scent-and-art gallery from May 8–11, in NYC. The exhibition invites visitors to explore fragrance as a form of contemporary art—intimate, expressive, and ever-evolving.
Infiniment Coty Paris is a new way to understand perfume. Emotional, elegant, and artful, it invites you to experience scent as an extension of self. After a night like this, one thing is certain: this collection isn’t just something you wear. It’s something you remember.