Puredistance is a perfume house that always takes its time. Every launch feels thoughtful and intentional, and Ysayo, the newest perfume in the Magnificent XII collection, continues that tradition. This time, the brand steps into a darker, greener world – one that feels deep, earthy, and full of quiet power.

Shalimar L’Essence pays tribute to a century of heritage while adding a distinctly 2025 edge. Guerlain has introduced this new intense interpretation, distilling the iconic signatures of the original Shalimar into a richer, more concentrated form. It stands as an homage to the enduring modernity, bold spirit, and sensual allure of the Maison’s most legendary women’s fragrance.

Thomas de Monaco has launched Flowers for Future, a visionary garden that doesn’t try to recreate flowers as we know them, but instead imagines what the blooms of tomorrow might smell like. Abstract, futuristic, and deeply thought-provoking, the collection invites us to reflect on the dialogue between nature and technology, beauty and innovation — and on evolution and consequence.

Powdery fragrances have been popular throughout history, and the category has gradually expanded, as has the definition of a powdery scent. Their timeless style and comforting yet elegant character have never ceased to enchant their wearers.

The house of Sarah Baker has always been about storytelling through scent – unapologetically bold, decadent, and slightly mischievous. Her newest launch, Velvet Vendetta, is no exception.

Xerjoff recently introduced a new perfume – Louis XV 1722 Rosé. The fragrance continues the brand’s elegant collaboration between high perfumery and fine champagne.

Greek perfume house Manos Gerakinis Parfums has just launched a new fragrance called Amandus, and it’s truly heart-melting.

British luxury house Electimuss has just launched a new perfume, Vesper Reverie. The fruity composition takes an unexpected turn, making the scent both intriguing and memorable.

The Library Collection holds a special place within Amouage. Within the brand’s universe, it stands as a space for creative freedom — where the house pushes beyond convention and the boundaries of traditional perfumery, curating each creation with intention and patience. 

Nishane’s latest creation, Meant To Be Seen, feels like a love letter to self-acceptance and quiet radiance. It’s a fragrance that speaks softly, yet leaves an unforgettable trace — much like the people it’s meant to celebrate.

“Magnificent Rose is about capturing every side of it, from its delicate freshness to its velvety depth.”

Recently, I made my way to Neiman Marcus in Paramus, New Jersey, to experience something special: Ormonde Jayne’s Vanilla Mistral.

Lucid Dream was first previewed at Esxence Milan 2025, tucked within that vibrant, dizzying fair of discovery and imagination.

Their newest release from Goldfield & Banks, Tales of Amber, is about mood, warmth, and is the kind of story you want to live in all season long.

Some fragrances transport you instantly. Kajal Kolada is one of them. From the first spray, I’m somewhere warm; maybe rooftop in New York or a beach in Puerto Rico or maybe halfway across the world on vacation.

Earlier this year, Byredo launched an Absolu version of their iconic perfume, Bal D’Afrique. Is this new interpretation worth the investment?

It’s that moment when the light turns honeyed, shadows stretch languidly, and the world looks like it’s been dipped in molten amber. Golden Hour is a pause in the day when time holds its breath.

British perfume house Gallivant introduced its new Gulf Collection last month. Featuring three perfumes inspired by the Arabian Peninsula, the brand explores the rich tradition of Eastern perfumery.

British luxury fragrance house Roja recently added a new perfume to their summery Isola collection – Isola Verde, where a tropical holiday dream meets elegance.

There are citrus perfumes, and then there’s Saffron Mandarin. At first spritz, it greets you like a bright Mediterranean morning, all juicy mandarin, lemon, and blood orange glistening with freshness. But don’t mistake it for another fleeting burst of citrus.