With the latest perfume Asura, Tobba is starting a new chapter. Not only has the bottle turned from transparent to black, but the scent itself also takes a much darker and more seductive direction than before.

For over a century, Guerlain’s Shalimar has stood as one of perfumery’s great monuments - a fragrance where the fizzy citrus opening, voluptuous floral heart and smoky, leathery, sensual amber base intertwine with almost mythical elegance. Inspired by the legendary love story of Shah Jahan and Mumtaz Mahal, Shalimar has always carried an air of forbidden romance.

Orphéon is one of the most popular perfumes from Diptyque. To celebrate its fifth anniversary, the brand released a new eau de toilette version. But how does it compare to the original eau de parfum?

Launched only last year, Réservation already feels unusually self-assured for a young brand. The collection is cohesive, distinctive, and doesn’t sacrifice wearability for narrative. One fragrance in particular has become one of my favorite discoveries of the year so far.

Strange Heavens Out of The Blue by Clive Christian feels less like a fragrance and more like a shift in atmosphere that changes everything around you. The air feels different. Time slows just slightly. You’re aware of something, but you can’t immediately name it.

I first came across Rose Magnitude by Goldfield & Banks in Shanghai, China, for Notes Shanghai; one of the biggest and most prestigious events in perfumery, right in the middle of that electric, fast-moving energy that only that city can give. It felt fitting.

The stories told by Casamorati are always unmistakably transportive. Rooted in heritage yet articulated with a contemporary sensibility, each creation feels like a vignette – a moment suspended between past and present, memory and imagination. With Tempio d’Acqua, the brand once again turns to its Italian soul.

There are collections that feel like concepts, and then there are collections that feel composed with intention from the inside out. The Celestial Collection from Superz Budapest sits firmly in that second category.

In the crowded world of niche perfumery, it’s becoming increasingly rare to encounter a brand that feels new and genuinely intriguing. Yet this year, a young German house called Chasal quietly entered the scene with an interesting concept: a collection of six perfumes, each presented as an “elixir” representing a different emotional state.

There are fragrances that sparkle. And then there are fragrances that glow from within. Pure Diamond belongs to the second category.

There is something quietly intellectual about Wood.y2.lang. Even the name feels coded, like a private reference you are invited to decode. Created by Emélie Coppermann of Symrise for Scentologia, this fragrance explores wood not as something dense or smoky, but as structure, texture, and language.

Liquides Imaginaires – a brand that has never pursued spectacle for its own sake. Instead, it treats fragrance as an emotional language, often rooted in mythology and symbolism. With Âme de Fleur, that philosophy feels particularly refined.

Xerjoff has added a new perfume, Gibeon, to its Shooting Stars collection – a line that continues to stand out for its cosmic inspiration and storytelling.

Perfume is often described as emotional, but rarely as functional. Hormone Paris approaches fragrance from a different angle, exploring how scent can influence mood, focus, and behavior through the body’s natural responses.

Last September, a new perfume brand quietly appeared on the London scene: Ataratma. The name itself means “the essence of the self,” and that already tells you a lot about what they aim to do. The brand is built around the idea that scent can support emotional balance.

Puredistance is a perfume house that always takes its time. Every launch feels thoughtful and intentional, and Ysayo, the newest perfume in the Magnificent XII collection, continues that tradition. This time, the brand steps into a darker, greener world – one that feels deep, earthy, and full of quiet power.

Shalimar L’Essence pays tribute to a century of heritage while adding a distinctly 2025 edge. Guerlain has introduced this new intense interpretation, distilling the iconic signatures of the original Shalimar into a richer, more concentrated form. It stands as an homage to the enduring modernity, bold spirit, and sensual allure of the Maison’s most legendary women’s fragrance.

Thomas de Monaco has launched Flowers for Future, a visionary garden that doesn’t try to recreate flowers as we know them, but instead imagines what the blooms of tomorrow might smell like. Abstract, futuristic, and deeply thought-provoking, the collection invites us to reflect on the dialogue between nature and technology, beauty and innovation — and on evolution and consequence.

Powdery fragrances have been popular throughout history, and the category has gradually expanded, as has the definition of a powdery scent. Their timeless style and comforting yet elegant character have never ceased to enchant their wearers.

The house of Sarah Baker has always been about storytelling through scent – unapologetically bold, decadent, and slightly mischievous. Her newest launch, Velvet Vendetta, is no exception.