Featured article
Cannes during TFWA is not only a place where perfume brands present what is already available. It is also a place where you can look slightly ahead — into the plans, ideas, and olfactory directions that will shape the coming year.
Featured article
Cannes during TFWA is not only a place where perfume brands present what is already available. It is also a place where you can look slightly ahead — into the plans, ideas, and olfactory directions that will shape the coming year.
The story of Memo Paris is a fascinating and unique journey around the globe, visiting diverse locations and capturing the world's beauty through perfume.
The wave of Asian perfumery seems to be growing, and it may become one of the next major areas of interest in contemporary fragrance.
The story of Memo Paris is a fascinating and unique journey around the globe, visiting diverse locations and capturing the world's beauty through perfume.
Talking about the most influential perfumers of our time, it's impossible not to think of Master Perfumer Alberto Morillas and his iconic, industry-shaping creations. In an interview with PlezuroMag, he shares his creative philosophy, the story behind his own brand Mizensir, and the emotions that continue to drive his work after more than five decades in perfumery.
Orphéon is one of the most popular perfumes from Diptyque. To celebrate its fifth anniversary, the brand released a new eau de toilette version. But how does it compare to the original eau de parfum?
A Japanese perfume brand EDIT(h), founded by Kentaro Kuzuwa, has its roots in a family business that has been producing scented inkpad for over a century. Kuzuwa, the sixth generation to join the company, brought this olfactory heritage together with his own background as a music director, creating a perfume house that explores Japanese identity through a distinctly contemporary lens.
Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.
Some brands are built with strategy at the forefront. Others are shaped by legacy. House of Noya exists somewhere in that in-between space, where inheritance meets intention.
Perfume is often described as invisible art — but behind it are very real, deeply personal stories. For perfumer Patrice Revillard, creation is not just about scent, but about texture, memory, and emotion. In this interview for PlezuroMag, he opens up about his journey, inspirations, and creative philosophy.
In a perfumery world obsessed with constant launches, Gallivant moves differently. And speaking with its founder, Nick Steward, it becomes clear – the choice is entirely intentional. This conversation didn’t feel like a formal interview; it felt more like sitting down with someone who genuinely loves what he does and is still, after all these years, curious about it.
Spice draws on the early childhood of Commodity’s re-founder, Vicken Arslanian, and for him, this must be the most personal fragrance in the collection.
The story of Memo Paris is a fascinating and unique journey around the globe, visiting diverse locations and capturing the world's beauty through perfume.
Neith, the latest creation from Neela Vermeire Creations, makes its intentions clear from the very first spray.
The internet is buzzing about the latest perfume release from Chanel – Coco Mademoiselle Crush Absolu.
The latest creation from Mizensir, Chiffre Royal, has a magnetic quality that draws you back to your skin.
Spice draws on the early childhood of Commodity’s re-founder, Vicken Arslanian, and for him, this must be the most personal fragrance in the collection.