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Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.
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Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.
With the latest perfume Asura, Tobba is starting a new chapter. Not only has the bottle turned from transparent to black, but the scent itself also takes a much darker and more seductive direction than before.
