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For its third edition, Paris Perfume Week scaled up in every sense and moved into the majestic Palais Brongniart, a setting that felt perfectly suited to the ambition of the event. Grand yet welcoming, it offered a beautiful backdrop for discovering new brands, new launches, and new olfactory ideas from around the world.
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Some brands are built with strategy at the forefront. Others are shaped by legacy. House of Noya exists somewhere in that in-between space, where inheritance meets intention.
I first came across Rose Magnitude by Goldfield & Banks in Shanghai, China, for Notes Shanghai; one of the biggest and most prestigious events in perfumery, right in the middle of that electric, fast-moving energy that only that city can give. It felt fitting.