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A Japanese perfume brand EDIT(h), founded by Kentaro Kuzuwa, has its roots in a family business that has been producing scented inkpad for over a century. Kuzuwa, the sixth generation to join the company, brought this olfactory heritage together with his own background as a music director, creating a perfume house that explores Japanese identity through a distinctly contemporary lens.
A Japanese perfume brand EDIT(h), founded by Kentaro Kuzuwa, has its roots in a family business that has been producing scented inkpad for over a century. Kuzuwa, the sixth generation to join the company, brought this olfactory heritage together with his own background as a music director, creating a perfume house that explores Japanese identity through a distinctly contemporary lens.
Early June, during Esxence, a new perfume that sparks conversation was introduced – Talisman, the result of a collaboration between Welton and Chris Collins. A meeting of two creative worlds proves that, in niche perfumery, partnership can be just as inspiring as individual vision.
Orphéon is one of the most popular perfumes from Diptyque. To celebrate its fifth anniversary, the brand released a new eau de toilette version. But how does it compare to the original eau de parfum?
‘It was never my dream to create my own brand,’ says Dimitri Weber, the founder of Goldfield & Banks, with honesty. However, moving to Australia had a huge impact on both his personal and creative life, and this is how the widely beloved fragrances were born.
A Japanese perfume brand EDIT(h), founded by Kentaro Kuzuwa, has its roots in a family business that has been producing scented inkpad for over a century. Kuzuwa, the sixth generation to join the company, brought this olfactory heritage together with his own background as a music director, creating a perfume house that explores Japanese identity through a distinctly contemporary lens.
Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.
Some brands are built with strategy at the forefront. Others are shaped by legacy. House of Noya exists somewhere in that in-between space, where inheritance meets intention.
Perfume is often described as invisible art — but behind it are very real, deeply personal stories. For perfumer Patrice Revillard, creation is not just about scent, but about texture, memory, and emotion. In this interview for PlezuroMag, he opens up about his journey, inspirations, and creative philosophy.
In a perfumery world obsessed with constant launches, Gallivant moves differently. And speaking with its founder, Nick Steward, it becomes clear – the choice is entirely intentional. This conversation didn’t feel like a formal interview; it felt more like sitting down with someone who genuinely loves what he does and is still, after all these years, curious about it.
Earlier this year, British fragrance house Thameen introduced Constellation Diamond, a new addition to its Treasure collection inspired by one of the world's most extraordinary gemstones. Carrying the name of a star-cut diamond, the fragrance takes its inspiration from celestial light and the spirit of discovery.
Earlier this year, Rosendo Mateu introduced 10-Musk, Musk, Musk, a fragrance dedicated to the beauty of musk. And while the name may be straightforward, the perfume itself is surprisingly dreamy.
The new fragrance from Les Bains Guerbois, Rose Graffiti, was launched within the Formes et Matières collection, which is inspired by the physical details of Les Bains: lacquered wood, checkerboard floors, raku ceramics, and walls. Each fragrance turns one of these visual or tactile elements into scent.
Early June, during Esxence, a new perfume that sparks conversation was introduced – Talisman, the result of a collaboration between Welton and Chris Collins. A meeting of two creative worlds proves that, in niche perfumery, partnership can be just as inspiring as individual vision.
Creed's Wild Vetiver is not the vetiver fragrance its name suggests. Rather than focusing on the earthy, dry freshness of the note, the new release pairs it with rose and blackcurrant, resulting in a composition that feels surprisingly floral, modern, and easy to wear.
Earlier this year, British fragrance house Thameen introduced Constellation Diamond, a new addition to its Treasure collection inspired by one of the world's most extraordinary gemstones. Carrying the name of a star-cut diamond, the fragrance takes its inspiration from celestial light and the spirit of discovery.