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Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.
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Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.
For over a century, Guerlain’s Shalimar has stood as one of perfumery’s great monuments - a fragrance where the fizzy citrus opening, voluptuous floral heart and smoky, leathery, sensual amber base intertwine with almost mythical elegance. Inspired by the legendary love story of Shah Jahan and Mumtaz Mahal, Shalimar has always carried an air of forbidden romance.
