Magnificent Rose by Habibi New York: Ode to a Timeless Flower
Written by Ally Santos
“Magnificent Rose is about capturing every side of it, from its delicate freshness to its velvety depth.”
Photos by Janina Valenzuela / IG: @jcvalenzuelaaa
Habibi New York has always been a brand that feels like it’s writing love letters in the language of fragrance. Its very name, Habibi, means “my love,” and that sense of intimacy and connection runs through everything the house creates. Known for luxurious blends and long-lasting compositions, the brand balances modern elegance with traditions that stretch across cultures. Their newest release, Magnificent Rose, feels like both a continuation of this vision and a statement of its own.
The fragrance was created by founder and master perfumer Huseyin Erdogmus of EPS Fragrances, a name well respected in the industry for his ability to craft scents that feel alive with both artistry and emotion. With Magnificent Rose, he set out to capture not just the beauty of the rose, but the contrasts that make it so enduring: the freshness of petals kissed by morning dew, the velvety weight of blossoms in full bloom, and the quiet mystery that lingers when the petals fade. What results is a rose that feels whole, vibrant, layered, and true.
On the skin, the opening sparkles with brightness, as though you’ve stepped into a rose garden at first light. There’s a crispness, a dewiness that gives the rose an almost tactile quality. As the fragrance deepens, it becomes more rounded and plush, as though the petals are unfolding in real time. It never feels forced or overly dressed up. Instead, it balances refinement with a natural ease that makes it immediately wearable.
What I love most is how versatile it feels. During the day, it’s the kind of fragrance I’d reach for without hesitation. A stroll through the city, a casual lunch, or even a day at work where I want to feel polished but not overpowering; Magnificent Rose rises to each occasion. And yet, when night falls, it transforms. The rose gains richness and warmth, carrying an understated sensuality that feels magnetic without trying too hard. I can see it working just as beautifully at a romantic dinner as it does for an evening out with friends.
Wearing it makes me feel centered and quietly confident. There’s something about rose that always feels timeless, but here it’s more than that; it feels personal, as though the scent adapts itself to my mood. Some days it feels bright and uplifting, other days it feels grounded and contemplative, like I’m carrying with me not just a flower, but the memory of it in all its stages.
It’s rare to come across a rose fragrance that feels this balanced. Many lean too sweet, too powdery, or too heavy, but Magnificent Rose seems to avoid those pitfalls with ease. It’s tender without being fragile, strong without being loud, simple yet endlessly complex the longer you sit with it. In that way, it mirrors the flower itself: a rose is beautiful at first glance, but its true allure comes from the layers you discover when you linger.
Habibi New York and Huseyin Erdogmus have managed to create something that feels both timeless and modern, both romantic and versatile. Magnificent Rose is not a rose reimagined; it’s a rose remembered in all its glory, captured faithfully and released into the world for us to experience. And in wearing it, I feel like I’m carrying a little piece of that beauty with me, no matter where I go.