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Last weekend, September 12–14, the streets of Florence were filled with perfume lovers – the annual Pitti Fragranze took place. Compared to previous years, the fair seems to be growing, both in the number of new brands attending and in visitors. We are sharing our favorite discoveries of this year.
Violet – this name used to be well known in perfumery a couple hundred years ago, but in the middle of the 20th century, it vanished almost completely. Until 2017, when three perfume enthusiasts decided to bring this house back. Anthony Toulemonde, one of them, shares the story behind this idea in an interview for PlezuroMag.
Lucid Dream was first previewed at Esxence Milan 2025, tucked within that vibrant, dizzying fair of discovery and imagination.
