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From September 28 to October 2, 2025, TFWA took place at the Palais des Festivals et des Congrès in Cannes, France. This annual event has become an important meeting point for fragrance brands, introducing their novelties and upcoming releases.
Few would dare to launch a niche perfume brand in a country with virtually no fragrance industry, like Latvia. Yet for Arturs Petersons, founder of Nōrtean, it was a dream he was determined to realize.
“Magnificent Rose is about capturing every side of it, from its delicate freshness to its velvety depth.”
