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NEH — the perfume universe shaped by Tara Derakshan — blends ritual, frequency, and intention, transforming scent into a moment of presence and mindfulness. For this PlezuroMag interview, we meet the woman behind a quiet but powerful new voice in modern perfumery.
There’s always something special about sitting down with a perfumer who knows exactly what she wants a fragrance to say; not just how it should smell. When I spoke with Özge Erdoğmuş Altınel, the perfumer behind the new Reinvented release Enigmatic Aura, that clarity came through immediately. Calm, thoughtful, and quietly passionate, she talked about this perfume the way someone talks about a story they’ve been waiting to tell.
Puredistance is a perfume house that always takes its time. Every launch feels thoughtful and intentional, and Ysayo, the newest perfume in the Magnificent XII collection, continues that tradition. This time, the brand steps into a darker, greener world – one that feels deep, earthy, and full of quiet power.
