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Visiting this year’s Paris Perfume Week brought that moment of realization that things have changed. Not gradually, not subtly, but decisively. This feeling came before I even stepped inside the Palais Brongniart, the new location of the fair. The queue was already forming, stretching along the street, before the doors even opened.
Some brands are built with strategy at the forefront. Others are shaped by legacy. House of Noya exists somewhere in that in-between space, where inheritance meets intention.
I first came across Rose Magnitude by Goldfield & Banks in Shanghai, China, for Notes Shanghai; one of the biggest and most prestigious events in perfumery, right in the middle of that electric, fast-moving energy that only that city can give. It felt fitting.
