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The 24th edition of Pitti Fragranze brought the artistic perfumery back to Florence from September 11–13, 2026, filling Stazione Leopolda with established houses, emerging names and a substantial number of new launches.
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Neith, the latest creation from Neela Vermeire Creations, makes its intentions clear from the very first spray.
The internet is buzzing about the latest perfume release from Chanel – Coco Mademoiselle Crush Absolu.
The wave of Asian perfumery seems to be growing, and it may become one of the next major areas of interest in contemporary fragrance.
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Mes Bisous is a young Turkish brand that knows how to capture attention. From its colorful and unique packaging to its seductive, storytelling scents—it makes you pause, curious to explore what lies behind it. Buse Köseoğlu, the founder of Mes Bisous, pulls back the curtain.
Talking about the most influential perfumers of our time, it's impossible not to think of Master Perfumer Alberto Morillas and his iconic, industry-shaping creations. In an interview with PlezuroMag, he shares his creative philosophy, the story behind his own brand Mizensir, and the emotions that continue to drive his work after more than five decades in perfumery.
Early June, during Esxence, a new perfume that sparks conversation was introduced – Talisman, the result of a collaboration between Welton and Chris Collins. A meeting of two creative worlds proves that, in niche perfumery, partnership can be just as inspiring as individual vision.
Orphéon is one of the most popular perfumes from Diptyque. To celebrate its fifth anniversary, the brand released a new eau de toilette version. But how does it compare to the original eau de parfum?
A Japanese perfume brand EDIT(h), founded by Kentaro Kuzuwa, has its roots in a family business that has been producing scented inkpad for over a century. Kuzuwa, the sixth generation to join the company, brought this olfactory heritage together with his own background as a music director, creating a perfume house that explores Japanese identity through a distinctly contemporary lens.
Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.
Some brands are built with strategy at the forefront. Others are shaped by legacy. House of Noya exists somewhere in that in-between space, where inheritance meets intention.
Perfume is often described as invisible art — but behind it are very real, deeply personal stories. For perfumer Patrice Revillard, creation is not just about scent, but about texture, memory, and emotion. In this interview for PlezuroMag, he opens up about his journey, inspirations, and creative philosophy.
In a perfumery world obsessed with constant launches, Gallivant moves differently. And speaking with its founder, Nick Steward, it becomes clear – the choice is entirely intentional. This conversation didn’t feel like a formal interview; it felt more like sitting down with someone who genuinely loves what he does and is still, after all these years, curious about it.
Neith, the latest creation from Neela Vermeire Creations, makes its intentions clear from the very first spray.
The internet is buzzing about the latest perfume release from Chanel – Coco Mademoiselle Crush Absolu.
The latest creation from Mizensir, Chiffre Royal, has a magnetic quality that draws you back to your skin.
What does Made in Italy actually mean when it comes to perfume? For Montenapoleone Profumi Milano, the answer is surprisingly specific: everything is produced in Lombardy, within approximately 100 kilometres of Milan.
Earlier this year, British fragrance house Thameen introduced Constellation Diamond, a new addition to its Treasure collection inspired by one of the world's most extraordinary gemstones. Carrying the name of a star-cut diamond, the fragrance takes its inspiration from celestial light and the spirit of discovery.
