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When I returned from Esxence in Milan, people naturally asked me the same question: "What were your favorite perfumes?" The truth is that after four days surrounded by more than 400 brands, thousands of fragrance lovers, and countless scent strips, it's almost impossible to answer. Esxence is much more than a perfume fair. This year's theme, Sensing the World, encouraged visitors to experience perfumery beyond smell alone.
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Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.
Early June, during Esxence, a new perfume that sparks conversation was introduced – Talisman, the result of a collaboration between Welton and Chris Collins. A meeting of two creative worlds proves that, in niche perfumery, partnership can be just as inspiring as individual vision.
