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When I returned from Esxence in Milan, people naturally asked me the same question: "What were your favorite perfumes?" The truth is that after four days surrounded by more than 400 brands, thousands of fragrance lovers, and countless scent strips, it's almost impossible to answer. Esxence is much more than a perfume fair. This year's theme, Sensing the World, encouraged visitors to experience perfumery beyond smell alone.
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Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.
Creed's Wild Vetiver is not the vetiver fragrance its name suggests. Rather than focusing on the earthy, dry freshness of the note, the new release pairs it with rose and blackcurrant, resulting in a composition that feels surprisingly floral, modern, and easy to wear.
