Creed's Wild Vetiver is not the vetiver fragrance its name suggests. Rather than focusing on the earthy, dry freshness of the note, the new release pairs it with rose and blackcurrant, resulting in a composition that feels surprisingly floral, modern, and easy to wear.

For decades, perfumers have tried to capture the magic of sunlight. With Memory of the Sun, Mizensir transforms this idea into a fragrance that feels radiant, joyful, and effortlessly modern.

Nishane has unveiled Thorns Become Roses, the latest addition to its Rumi Collection, during an exclusive event held on June 3, in Milan. The new creation explores the transformative power of love through a contemporary interpretation of the rose.

With the latest perfume Asura, Tobba is starting a new chapter. Not only has the bottle turned from transparent to black, but the scent itself also takes a much darker and more seductive direction than before.

Orphéon is one of the most popular perfumes from Diptyque. To celebrate its fifth anniversary, the brand released a new eau de toilette version. But how does it compare to the original eau de parfum?

Launched only last year, Réservation already feels unusually self-assured for a young brand. The collection is cohesive, distinctive, and doesn’t sacrifice wearability for narrative. One fragrance in particular has become one of my favorite discoveries of the year so far.

The stories told by Casamorati are always unmistakably transportive. Rooted in heritage yet articulated with a contemporary sensibility, each creation feels like a vignette – a moment suspended between past and present, memory and imagination. With Tempio d’Acqua, the brand once again turns to its Italian soul.

In the crowded world of niche perfumery, it’s becoming increasingly rare to encounter a brand that feels new and genuinely intriguing. Yet this year, a young German house called Chasal quietly entered the scene with an interesting concept: a collection of six perfumes, each presented as an “elixir” representing a different emotional state.

Xerjoff has added a new perfume, Gibeon, to its Shooting Stars collection – a line that continues to stand out for its cosmic inspiration and storytelling.

Perfume is often described as emotional, but rarely as functional. Hormone Paris approaches fragrance from a different angle, exploring how scent can influence mood, focus, and behavior through the body’s natural responses.

Last September, a new perfume brand quietly appeared on the London scene: Ataratma. The name itself means “the essence of the self,” and that already tells you a lot about what they aim to do. The brand is built around the idea that scent can support emotional balance.

Puredistance is a perfume house that always takes its time. Every launch feels thoughtful and intentional, and Ysayo, the newest perfume in the Magnificent XII collection, continues that tradition. This time, the brand steps into a darker, greener world – one that feels deep, earthy, and full of quiet power.

The house of Sarah Baker has always been about storytelling through scent – unapologetically bold, decadent, and slightly mischievous. Her newest launch, Velvet Vendetta, is no exception.

Xerjoff recently introduced a new perfume – Louis XV 1722 Rosé. The fragrance continues the brand’s elegant collaboration between high perfumery and fine champagne.

Greek perfume house Manos Gerakinis Parfums has just launched a new fragrance called Amandus, and it’s truly heart-melting.

British luxury house Electimuss has just launched a new perfume, Vesper Reverie. The fruity composition takes an unexpected turn, making the scent both intriguing and memorable.

Nishane’s latest creation, Meant To Be Seen, feels like a love letter to self-acceptance and quiet radiance. It’s a fragrance that speaks softly, yet leaves an unforgettable trace — much like the people it’s meant to celebrate.

Earlier this year, Byredo launched an Absolu version of their iconic perfume, Bal D’Afrique. Is this new interpretation worth the investment?

British perfume house Gallivant introduced its new Gulf Collection last month. Featuring three perfumes inspired by the Arabian Peninsula, the brand explores the rich tradition of Eastern perfumery.

British luxury fragrance house Roja recently added a new perfume to their summery Isola collection – Isola Verde, where a tropical holiday dream meets elegance.