Last September, a new perfume brand quietly appeared on the London scene: Ataratma. The name itself means “the essence of the self,” and that already tells you a lot about what they aim to do. The brand is built around the idea that scent can support emotional balance.

Puredistance is a perfume house that always takes its time. Every launch feels thoughtful and intentional, and Ysayo, the newest perfume in the Magnificent XII collection, continues that tradition. This time, the brand steps into a darker, greener world – one that feels deep, earthy, and full of quiet power.

The house of Sarah Baker has always been about storytelling through scent – unapologetically bold, decadent, and slightly mischievous. Her newest launch, Velvet Vendetta, is no exception.

Xerjoff recently introduced a new perfume – Louis XV 1722 Rosé. The fragrance continues the brand’s elegant collaboration between high perfumery and fine champagne.

Greek perfume house Manos Gerakinis Parfums has just launched a new fragrance called Amandus, and it’s truly heart-melting.

British luxury house Electimuss has just launched a new perfume, Vesper Reverie. The fruity composition takes an unexpected turn, making the scent both intriguing and memorable.

Nishane’s latest creation, Meant To Be Seen, feels like a love letter to self-acceptance and quiet radiance. It’s a fragrance that speaks softly, yet leaves an unforgettable trace — much like the people it’s meant to celebrate.

Earlier this year, Byredo launched an Absolu version of their iconic perfume, Bal D’Afrique. Is this new interpretation worth the investment?

British perfume house Gallivant introduced its new Gulf Collection last month. Featuring three perfumes inspired by the Arabian Peninsula, the brand explores the rich tradition of Eastern perfumery.

British luxury fragrance house Roja recently added a new perfume to their summery Isola collection – Isola Verde, where a tropical holiday dream meets elegance.

Tonka Hysteria is one of the most recent releases from the French perfume house D'Orsay. This fragrance showcases the popular note of tonka bean in a different light from how it’s typically used.

Early this year, a new perfume brand, L'Entropiste, was launched under the creative direction of celebrated perfumer Bertrand Duchaufour. I tested the collection of six perfumes, and here is what I think

Just before summer began, Chanel released a new flanker of the legendary Chance – Chance Eau Splendide. A sparkling fruity scent, a bright purple color, playful ads featuring Belgian singer Angèle – it all contributed to the perfume quickly becoming the next TikTok hit. But why does this flanker seem to be the IT perfume of the season?

Floraïku recently introduced a new perfume in their collection—Gong. It beautifully blends juicy citrus with amber, and surprises with an unexpected accord.

Perris Monte Carlo's new perfume Balsamir is an immersive experience of mysticism and luxury. It elevates resins in the fragrance to the next level.

After the huge success of last year’s release from Sarah Baker, Peach’s Revenge, two more peach-focused perfumes have joined the trilogy. One of them is Rococo Pie – perhaps the most elegant of the three, yet irresistibly delicious and playful.

British luxury perfume house Electimuss has recently added a new fragrance to its Explorer Collection - Moroccan Medjool. This scent transports you straight into the golden desert heat and is a true ode to delicious dates.

Just before the summer season begins, Goldfield & Banks introduces a new perfume inspired by Australia’s coasts – Pacific Rock Flower. After testing it repeatedly over the past couple of months, I have a strong feeling this will become a staple in the vacation-season perfume wardrobe.

Black Moonlight is one of two new fragrances recently introduced by Italian luxury perfume house Xerjoff, created in collaboration with the iconic British band Duran Duran. Housed in a sleek black bottle, the perfume hints at how true rockstars might smell.

After much anticipation, Neela Vermeire Creations has introduced a new perfume to their collection—Eshal. This fragrance is a true ode to one of the most sensual white flowers: tuberose.