Jacques Fath

Jacques Fath, born in 1912 in Paris, was a renowned French fashion designer and one of the most significant influences on postwar haute couture. Raised in a creative family, Fath was passionate about fashion and began his haute couture journey with his first collection in 1937. He owned several fashion salons in Paris, with his final location at 39 Avenue Pierre 1er de Serbie. Known for his innovative use of materials and his refined designs, Fath worked with iconic figures such as Hubert de Givenchy and Valentino Garavani. His clients included Ava Gardner, Greta Garbo, and Rita Hayworth, and he was dubbed the "little prince of Paris Haute Couture" during the 1950s. Fath's legacy as a teacher and pioneer in fashion design left a lasting mark on the industry. He passed away in 1953, but his house continued under his widow’s guidance until 1957.

After Jacques Fath's passing, the house shifted focus to perfumes and other accessories, marking the beginning of a new chapter in its history. The fragrance brand was relaunched in 1992 and has since gone through several ownerships, each bringing new designers to reinvigorate the legacy of the house. Known for its avant-garde designs and luxurious yet understated European style, the brand's motto today reflects its commitment to noble design. Over the years, Jacques Fath has released a number of fragrances, including iconic scents like Fath de Fath, Green Water, and L'Homme.