Electimuss
Electimuss is a London-based niche perfume house, founded in 2014, inspired by the legends, power, and sensuality of ancient Rome. Drawing from the Roman obsession with scent and exotic ingredients, the brand creates bold, decadent fragrances that explore personal expression and indulgence. The name Electimuss comes from Latin, meaning “to choose the best,” reflecting their commitment to quality and craftsmanship.
Known for their high concentration—often at 30%—Electimuss fragrances are rich, intense, and luxurious, crafted using some of the world’s finest oils and resins.
British luxury perfume house Electimuss has recently added a new fragrance to its Explorer Collection - Moroccan Medjool. This scent transports you straight into the golden desert heat and is a true ode to delicious dates.
A British perfume house Electimuss recently released a new fragrance called Spice D'Arno, the first in the Explorer collection. This soothing spicy vanilla scent honors the river Arno, one of Italy’s most important waterways in Roman times.
For Luke Granger and Jason Collison, the founders of Electimuss, perfume is more than an accessory – it’s an expression of power, beauty, and craftsmanship. In an interview for PlezuroMag, they reflect on their Roman muse, their pursuit of excellence, and how they’ve redefined modern luxury through bold, character-driven perfumery.
For David Chieze, perfume is more than scent – it’s a search for harmony. In the interview for PlezuroMag, he shares how he went from working retail at L’Artisan Parfumeur to crafting scents with Mark Buxton, why he’s obsessed with rose, and what it means to imagine the smell of a flower that doesn’t have one.
British luxury house Electimuss has just launched a new perfume, Vesper Reverie. The fruity composition takes an unexpected turn, making the scent both intriguing and memorable.