Orange Crush by Fugazzi: A Citrus Scent With a Bite

Written by Ally Santos

Fugazzi’s Orange Crush isn’t your average sunny citrus. It takes the familiar joy of orange and flips it on its head; adding tension, texture, and a touch of irreverence that’s become signature to the brand.

Photos provided by the brand

Founded by Amsterdam-based artist and entrepreneur Bram Niessink, Fugazzi has always walked the line between subversive and wearable. Orange Crush follows that ethos. It opens with a juicy hit of blood orange and mandarin, but instead of coasting into something fresh and sweet, it sharpens, lifted by pink pepper and a surprising metallic sparkle that gives the scent its edge.

At the heart, a dose of rhubarb and blackcurrant twist the citrus into something more tart and enigmatic. There’s a fleshy greenness here, a garden-like bitterness that keeps you guessing. This isn’t a fruit salad. It’s citrus with an attitude.

As the fragrance settles, ambroxan and musk create a clean, slightly mineral dry down that lingers in a diffusive cloud. It’s modern, genderless, and intentionally non-nostalgic. There’s no trace of the traditional orange blossom path. Instead, you get the rind, the pulp, the bitterness, and then a clean slate; like biting into a perfectly sour fruit and letting it reset your senses.

Orange Crush feels like a fragrance built for rule breakers. It’s wearable, yes, but there’s something confrontational about it. It doesn’t ask to be liked. It dares you to keep sniffing. And that’s exactly what makes it so compelling.

For fans of citrus who are tired of the usual Mediterranean tropes, this is a welcome shift. Orange Crush proves that citrus can be sharp, abstract, even slightly punk. In true Fugazzi fashion, it’s a scent that doesn’t just wear, it performs.