Violet – this name used to be well known in perfumery a couple hundred years ago, but in the middle of the 20th century, it vanished almost completely. Until 2017, when three perfume enthusiasts decided to bring this house back. Anthony Toulemonde, one of them, shares the story behind this idea in an interview for PlezuroMag.

Tucked within the prestigious perfume halls of Harrods, Aqualis London is a reflection of its founder’s soul. Steyn Grobler, a South African industry veteran with over a decade of experience at some of the world’s most prestigious perfume houses, has poured that experience—and his passion—into Aqualis London. It is a story of passion, precision, and deeply personal vision.