Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.

An interview with co-founder Adam James Cavallari on culture, fragrance, and the philosophy behind the brand.

Tucked within the prestigious perfume halls of Harrods, Aqualis London is a reflection of its founder’s soul. Steyn Grobler, a South African industry veteran with over a decade of experience at some of the world’s most prestigious perfume houses, has poured that experience—and his passion—into Aqualis London. It is a story of passion, precision, and deeply personal vision.