Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.

Perfume is often described as invisible art — but behind it are very real, deeply personal stories. For perfumer Patrice Revillard, creation is not just about scent, but about texture, memory, and emotion. In this interview for PlezuroMag, he opens up about his journey, inspirations, and creative philosophy.