It’s early morning in New York, and Steven Gavrielatos; best known to fragrance lovers as Redolessence, sits in front of a table covered in scent strips and lab bottles. You can tell he’s in his element: speaking passionately about raw materials, creative storytelling, and the power of scent to shape identity.

Moe Khalaf didn’t grow up surrounded by bottles of perfume. In fact, his father had allergies to fragrance, so he had to sneak around to get a whiff.

“Fragrance is part of life — it carries messages, emotions, and stories. I wanted to share my world through it.” That’s the ethos behind Florian Pontier Perfumes, which officially launched in February 2025 at Milan Esxence. Founded by French creator and fragrance lover Florian Pontier, the brand blends memory, artistry, and a dash of sugar into an olfactive universe that’s bold, modern, and deeply personal.

Tucked within the prestigious perfume halls of Harrods, Aqualis London is a reflection of its founder’s soul. Steyn Grobler, a South African industry veteran with over a decade of experience at some of the world’s most prestigious perfume houses, has poured that experience—and his passion—into Aqualis London. It is a story of passion, precision, and deeply personal vision.

From the moment she sipped what she believed was a fizzy cola—actually an aromatic experiment by her father—Ozge Erdogmus-Altinel has been captivated by the magic of scent. Today, as a second-generation perfumer and Creative Director of EPS Fragrances, she carries on her family’s fragrance legacy with a modern twist.