Xerjoff Torino24: Explosion of Joy
Written by Kristina Kybartaite-Damule
Italian luxury perfume house Xerjoff has just released a new fragrance, Torino24, dedicated to one of the world’s most significant tennis events, the Nitto ATP Finals. This fruity, delightful scent evokes memories of summer and joyful emotions.
From 2021 to 2025, Xerjoff will introduce a new fragrance each year to celebrate the atmosphere of the ATP Finals in Turin, Xerjoff’s hometown.
Turin is the 15th host city of this prestigious season finale. Sergio Momo, CEO and Founder of Xerjoff, notes that the Nitto ATP Finals could be a turning point for Turin, much like the 2006 Olympic Games.
“As a Turinese and entrepreneur, I am happy and proud to be among those supporting the city that has the honor of hosting this great event,” he says.
Xerjoff is also a Silver Partner of the event.
This year’s perfume, Torino24, is a joyful fragrance that, as the brand claims, conveys the true essence of this lively sport. It opens with fruity notes, featuring a generous burst of juicy mango and a hint of plum, instantly transporting me to hot summer days and sparking very positive emotions.
The fruitiness is mouthwatering, slightly creamy, and almost edible—a delicious fruit cocktail!
As the scent evolves, a floral facet emerges, with soft and fresh lotus flower and orange blossom. Having spent the past year in Italy, I find the scent of orange blossom mesmerizing—it always makes me pause, take a deep breath, and savor the precious moment, to evaluate the opportunity to be where I am. It's truly magical. These floral notes beautifully complement the fruity opening.
The light and fresh composition is slightly deepened with amber accents and a woody base of patchouli and moss. It’s never overpowering, but it adds weight to the scent, giving it a luxurious, refined feel. If we’re talking about summer, it feels like a scene from an elegant retreat in the South of France—that’s the vibe I get from this perfume.
Photo: author’s archive
I think Torino24 is a perfect choice for those who love mango in fragrances. It follows a similar path to Cruz Del Sur II, another beautiful summer scent from Xerjoff. However, Torino24 feels a bit more airy and fresh, smelling elegant and well rounded.
I truly enjoy this fragrance and would love to wear it more – especially in summer, this will be a true delight.
[PR sample, opinion my own].