Just before summer began, Chanel released a new flanker of the legendary Chance – Chance Eau Splendide. A sparkling fruity scent, a bright purple color, playful ads featuring Belgian singer Angèle – it all contributed to the perfume quickly becoming the next TikTok hit. But why does this flanker seem to be the IT perfume of the season?

The debut of new fragrances in the Chanel Les Exclusifs line always generates great anticipation.