Obvious

Obvious is a French niche fragrance brand founded in 2020, focused on creating modern, eco-conscious perfumes that reflect a new kind of luxury—one rooted in simplicity and sustainability. The brand caters to mindful consumers seeking distinctive, elegant scents that align with contemporary values.

Obvious collaborates with renowned perfumers such as Patrice Revillard, Amelie Bourgeois, Anne-Sophie Behaghel, Meabh McCurtin, Fanny Bal, Julien Rasquinet, and Tanguy Guesnet.