sos curates Introduces a New Way to Discover Your Signature Scent

PlezuroMag

Finding a perfume online usually begins with a list of notes, concentration, and brand’s marketing materials. sos curates wants to start somewhere else: with the person who will actually wear it.

Collage by PlezuroMag / Image credit: Unsplash / Andrijana Bozic 

Created by long-time fragrance content creator and perfume expert Nursena Vardar, sos curates is a new destination for niche fragrance built around the idea that perfume should reflect mood, emotion and identity. Rather than recreating the traditional perfume-store experience online, the platform approaches fragrance discovery as something more personal and intuitive.

Nursena has spent years immersed in niche perfumery through soul of scents, exploring new launches, reporting on the industry and creating fragrance-focused content. After smelling thousands of perfumes, she found herself returning to a deceptively simple question: how do you communicate scent to someone who has not spent years learning ingredients, notes and olfactory terminology?

Her answer was emotion.

Instead of expecting shoppers to know whether they are looking for iris, incense, amber or vetiver, sos curates invites them to think about how they want a perfume to feel – and what part of themselves they want it to express.

Nursena Vardar / Image from personal album

Perfume Discovery Beyond the Notes

At the centre of the new online concept is a carefully curated selection of fragrances accompanied by a more sensory way of presenting them.

Each perfume on sos curates is organized through elements such as sound, color, poetry and atmosphere, creating a multidimensional impression of the fragrance before it ever reaches the skin. The intention is to translate something inherently difficult to communicate through a screen into a language that feels more instinctive.

Visitors who don't know where to begin can turn to the platform's dedicated fragrance Quiz, created to match users with scents based on mood, emotion and identity. Those who prefer to explore independently can browse the complete selection through the Shop All section.

From Online Discovery to a Personal Scent Consultation

sos curates also extends beyond e-commerce.

The second part of the concept is the Signature Session, an intimate 120-minute personal fragrance consultation designed to help clients identify a scent that feels distinctly their own.

Rather than working only with the fragrances available through the online store, the private session also introduces exclusivities outside the web portfolio, allowing for a considerably broader and more individual exploration.

The experience is based in Amsterdam and offered locally in collaboration with Airbnb Luxe, while consultations can also be arranged elsewhere in Europe depending on the client's needs.

It effectively brings together two increasingly important sides of contemporary niche perfumery: the convenience and accessibility of online discovery and the highly personal experience traditionally associated with visiting a specialist perfume boutique.

The opening of sos curates is set on September 22.

Discover sos curates at soscurates.com.