Roja Opens Its First Saudi Arabian Boutique

PlezuroMag

Roja London steps into a new era with the opening of its very first boutique in the Kingdom of Saudi Arabia. Set within the prestigious Solitaire Mall, often described as Riyadh’s own polished jewel, the new space marks an elegant expansion of the British House of Haute Perfumery into the Middle East, the press release notes.

Photo credit: K Consultancy

The boutique’s design — which draws inspiration from the brilliance and precision of a cut diamond — reflects ROJA London’s deep reverence for rare raw materials and traditional British craftsmanship. Rich marble, brushed brass, and violet-crystal accents come together to create a world where modern refinement meets regal opulence.

Visitors are invited to explore the full ROJA London universe, from the luminous Elysium Collection to the house’s admired Aoud creations. Fragrance Specialists offer curated experiences: intimate consultations in the Connoisseur Room, where clients discover the exceptional ingredients behind some of Roja’s rarest creations, and personalised Art of Layering rituals that allow guests to craft their own ROJA blend. As the press release notes, each touchpoint embodies the meticulous artistry that defines British haute perfumery.

In honour of the Riyadh opening, the brand introduces Kingdom of Saudi Arabia, an exclusive Amber fragrance available only at the Solitaire boutique. The scent is described as a tribute to the majesty of the Kingdom, and combines Red Apple, Rose, Suede, and Oud in a composition that captures Roja London’s harmony of legacy, luxury, and innovation.

This new flagship represents a defining chapter in the brand’s global journey: timeless British elegance reimagined through the lens of Arabian sophistication.

Opening: November 2025
Location: First Floor, Fashion Avenue, Solitaire Mall, Al Imam Saud Ibn Faysal Road, As Sahafah, Riyadh 13315