Xerjoff and Lamborghini Translate the Supercar Experience into Fragrance

Written by Kristina Kybartaite-Damule

Xerjoff has unveiled a new collaboration with Automobili Lamborghini, introducing a collection of three fragrances inspired by the emotions surrounding the experience of driving one of the world's most recognizable supercars.

Images by Darius Damulis

Presented during a special launch event in Milan on 4th of June, the collection consists of Fierezza, Avanguardia and Perseveranza. Rather than focusing on the technical aspects of automotive design, the project explores the emotional journey associated with the Lamborghini world – from anticipation and excitement to memory and fulfilment.

Speaking during the presentation, Lamborghini marketing director Christian Mastro described the collaboration as an opportunity to bring the spirit of the brand to a wider audience. While Lamborghini's cars remain objects of desire for many, fragrance offers another way to connect with the dream.

"We wanted to give a little bit of a perfume of Lamborghini to all the fans and customers of the world," he said.

According to Xerjoff founder Sergio Momo, the collection was conceived around three distinct moments. The first fragrance captures the adrenaline and anticipation of approaching the car for the first time. The second represents the driving experience itself, when expectation becomes reality. The third reflects the memories and emotions that remain once the journey has come to an end.

"Together we have tried to encapsulate three magic moments," Momo explained during the event.

Beyond the fragrances themselves, both parties emphasized the collaborative nature of the project. According to Momo, the partnership extended far beyond the perfume compositions, encompassing the packaging, visual identity and communication surrounding the launch.

Sergio Momo and Christian Mastro

"It is never I do my side and you do your side," he said, describing the development process as a shared creative effort between the two brands.

The launch also marks the possible beginning of a longer-term relationship. During the presentation, Momo hinted at future projects and experiences that will continue to bring together the worlds of luxury perfumery and automotive excellence.

As Momo noted, this launch is only the beginning: "Nothing is finished here. It starts here tonight."