An interview with co-founder Adam James Cavallari on culture, fragrance, and the philosophy behind the brand.

Few would dare to launch a niche perfume brand in a country with virtually no fragrance industry, like Latvia. Yet for Arturs Petersons, founder of Nōrtean, it was a dream he was determined to realize. 

Les Bains Guerbois is more than a maison—it is a living archive of Parisian elegance, with walls that hold first-hand stories dating back to 1885. Its walls are steeped in the spirit, conversations, and dances of Parisian aristocracy, artistic vanguard and celebrities.