Antonio Alessandria
Antonio Alessandria, born in Catania, Sicily, developed a deep appreciation for the senses at an early age. Growing up surrounded by his mother’s fashion atelier and his sister’s classical piano melodies, he pursued scientific studies, earning a degree in Electronic Engineering. While working in the semiconductor industry, Antonio remained captivated by his childhood fascination with fragrance. His passion reignited upon discovering the world of artistic perfumery, leading him to professional training at Mouillettes and Co. in Italy and Cinquième Sens in Paris, along with advanced formulation studies guided by independent perfumers.
In 2005, Antonio opened Boudoir 36, a perfumery shop in Catania dedicated to artistic fragrances. The shop quickly gained acclaim both in Italy and internationally for its curated offerings and Antonio’s expertise. In 2008, he began creating his own perfumes, prioritizing expressive ingredients over budget limitations. His debut collection launched in 2014, marking the birth of his eponymous fragrance brand.
Some of the most interesting perfume brands today are built around personal perspective. KV by Kateryna Vel’menko, founded in 2024, is deeply tied to the life of its founder: Ukrainian roots, years immersed in Middle Eastern fragrance culture, and a long-established life in Italy. The result is a collection that moves between cultures and sensibilities while still feeling cohesive.