I first came across Rose Magnitude by Goldfield & Banks in Shanghai, China, for Notes Shanghai; one of the biggest and most prestigious events in perfumery, right in the middle of that electric, fast-moving energy that only that city can give. It felt fitting.

Last September, a new perfume brand quietly appeared on the London scene: Ataratma. The name itself means “the essence of the self,” and that already tells you a lot about what they aim to do. The brand is built around the idea that scent can support emotional balance.