For decades, perfumers have tried to capture the magic of sunlight. With Memory of the Sun, Mizensir transforms this idea into a fragrance that feels radiant, joyful, and effortlessly modern.

Last September, a new perfume brand quietly appeared on the London scene: Ataratma. The name itself means “the essence of the self,” and that already tells you a lot about what they aim to do. The brand is built around the idea that scent can support emotional balance.