With the latest perfume Asura, Tobba is starting a new chapter. Not only has the bottle turned from transparent to black, but the scent itself also takes a much darker and more seductive direction than before.

Last September, a new perfume brand quietly appeared on the London scene: Ataratma. The name itself means “the essence of the self,” and that already tells you a lot about what they aim to do. The brand is built around the idea that scent can support emotional balance.