In the crowded world of niche perfumery, it’s becoming increasingly rare to encounter a brand that feels new and genuinely intriguing. Yet this year, a young German house called Chasal quietly entered the scene with an interesting concept: a collection of six perfumes, each presented as an “elixir” representing a different emotional state.

Last September, a new perfume brand quietly appeared on the London scene: Ataratma. The name itself means “the essence of the self,” and that already tells you a lot about what they aim to do. The brand is built around the idea that scent can support emotional balance.