Earlier this year, Rosendo Mateu introduced 10-Musk, Musk, Musk, a fragrance dedicated to the beauty of musk. And while the name may be straightforward, the perfume itself is surprisingly dreamy.

Last September, a new perfume brand quietly appeared on the London scene: Ataratma. The name itself means “the essence of the self,” and that already tells you a lot about what they aim to do. The brand is built around the idea that scent can support emotional balance.