Liquides Imaginaires – a brand that has never pursued spectacle for its own sake. Instead, it treats fragrance as an emotional language, often rooted in mythology and symbolism. With Âme de Fleur, that philosophy feels particularly refined.

Last September, a new perfume brand quietly appeared on the London scene: Ataratma. The name itself means “the essence of the self,” and that already tells you a lot about what they aim to do. The brand is built around the idea that scent can support emotional balance.