If you've been following perfume channels on social media lately, it’s been impossible to miss the buzz around Roja’s newest release – Lost in Paris. The brand, which rarely ventures into gourmand territory, has certainly sparked the curiosity of the fragrance community with this launch.

Gourmand accords rarely make an appearance in Roja Dove's fragrances, but when they do, they instantly capture the attention of the perfume community. Such is the case with the new fragrance in the Pierre de Velay collection, Chou Chou.

The newest release from Roja Parfums, Elysium Pour Femme, draws attention with its bright and colorful bottle that changes colors like a kaleidoscope. It's truly eye candy. Let’s dive into what’s inside it.

Following the success of Isola Blu, previously known as Oligarch but renamed for very well-understood reasons, Roja recently released a new fragrance within its lineup - Isola Sol. Needless to say, it's a sunny, summery composition, evoking the vibe of a vacation on a tropical beach.