Xerjoff Introduces New Perfume and a Collaboration With The Champagne House de Venoge
Press Release
A synergy of tradition, passion and expertise collide resulting in a unique collaboration between Italian luxury perfume house Xerjoff and The Champagne House de Venoge, one of the most important wine libraries in Champagne.
Xerjoff Louis XV 1722 / Photo: brand’s archive
President and CEO of the Champagne maison, Gilles de la Bassetière, and Xerjoff CEO and Founder, Sergio Momo, have endeavoured in an exceptionally rare exchange. Established in Épernay in the heart of the Champagne region of France, the House de Venoge and niche perfume Maison Xerjoff have worked together on exclusive champagne blends as well as a new perfume.
Convinced that there are many similarities between the production of a great Champagne wine and the design of a great perfume, Gilles de La Bassetière had the idea of commissioning the Italian Maison Xerjoff to create a scent to represent their cuvée, Louis XV. This was the genesis of Louis XV 1722.
The perfume gets its name from the reign of the king of France and Navarre (1st September 1715 to 10th May 1774) and was the period in which the sparkling wine of Champagne obtained its letters of nobility at court. It all began in 1722, with the coronation of the young king in the cathedral of Reims.
Xerjoff Louis XV 1722 / Photo: IG @kristinakiiscents
The celebrations that followed saw it served for the first time.
In the second half of the seventeenth century, perfume was introduced as a prestigious essence to wear when presenting oneself to the king. In a certain sense, the concept of perfume as an essential element of everyday life was being formed.
Under Louis XV, the Court of Versailles was nicknamed the “Perfumed Court”, because it was necessary to wear a different perfume every day. The Marquise of Pompadour (1721-1764), the king’s lover, was passionate about perfumes on which she spent large sums of money. At the same time, this refined woman and patron of the arts developed the art of presentation, particularly with the use of crystal or porcelain bottles for her perfumes.
Xerjoff Louis XV 1722 / Photo: brand’s archive
Louis XV 1722, the sumptuous Xerjoff perfume, was created as part of the Xerjoff Blends collection, a collection which sees various artistic areas merge with high perfumery to create unique, multisensory experiences.
The Louis XV 1722 perfume is emblematic of a true celebration, a fresh and exciting blend which lifts the spirits and stirs the senses, an oriental woody composition which is also metallic in its opening, mirroring the sensation the champagne instils in the senses.
The perfume opens to fruity, exuberant and volatile notes of grapefruit, combined with the sweet and syrupy notes of plum, blending perfectly with a spicy hint of saffron, creating a fresh and captivating opening.
A dense and velvety heart with a floral bouquet of rose that prolongs the splendour of the top notes, is expertly combined with a round and elegant coffee aroma.
Warm and woody notes at the base first highlight the sweet and smooth vanilla of cashmere wood and the powerful and slightly smoky aroma of vetiver. Sensual and smooth, white musk caresses the senses, with delicious caramel, a combination that seduces with charm and refinement.
A composition of woody and gourmand notes, “Louis XV 1722” is both invigorating and relaxing. For Gilles de La Bassetière, it is most pleasant in the late afternoon air.
The authenticity and luxury that lies at the heart of Xerjoff is expressed in the awe-inspiring flacon. The perfume is meticulously presented in the classic Xerjoff flacon and is embellished with the royal fleur-de-lis and crowned with a golden cap. The coffret recalls the blue of the fleur-de-lis of France, all wrapped in a luxuriously, champagne coloured sleeve.
Photo: brand’s archive
Going beyond, an exclusive Xerjoff Champagne collection made by De Venoge Beyond the creation of Louis XV 1722 perfume, Champagne de Venoge and Xerjoff also collaborated to create a tailor-made Champagne collection exclusively for the perfume house.
During the creation of the champagne, The House de Venoge selected the grapes to perfectly blend with the Champagne’s dosage selected by Sergio Momo alongside the de Venoge Master Blender, creating a drink so rare and unique it will only be available to taste during private Xerjoff events, including Blanc de Blancs, Blanc de Noirs and Rosé.
“Part of the Xerjoff DNA is the cultural exploration and fusion of different artistic areas that combine with perfume to create new and never seen before experiences. To have the honour to work alongside de Venoge’s President, Gilles de la Bassetière, in a cultural exchange of ideas and experiences to create our own particular blend of Champagne is both a privilege and a pleasure,” says Sergio Momo.
Photo: brand’s archive
“Our collaboration with XERJOFF and CEO Sergio Momo, marks a watershed moment and heralds a new chapter where the epitome of luxury and the tradition converge to craft something genuinely desirable. The Louis XV 1722 perfume as well as the three Champagne creations are emblematic of our collective ambition to redefine what ultimate luxury means, underscoring our commitment to excellence, innovation, and catering to the discerning tastes of our clients,” notes Gilles de La Bassetière.