Unexpected Way To Grow: Thomas De Monaco Invites Fans Become Co-Owners of the Brand
Press release
Thomas De Monaco Parfums (TDM) is making waves in the luxury niche fragrance market with its innovative approach and distinctive scents. Now, the brand is aiming to secure an independent future with a new financing model that is uncommon among luxury perfume companies.
Thomas De Monaco / Photo: brand's archive
Based in Switzerland, Thomas De Monaco Parfums has rapidly established itself as a pioneering force in the luxury niche fragrance segment. Founder and creative director Thomas De Monaco, who has extensive experience as a photographer and in crafting campaigns for luxury brands such as Hermès, Chanel, and Dior, has built a strong presence in the niche perfume community. Four years ago, he launched his first private fragrance, Raw Gold, and two years ago, the TDM brand was founded. Since then, TDM has gained global recognition, with its perfumes now sold in leading haute parfumerie boutiques in Europe and North America.
However, growth requires fresh capital. Swiss company law has recently opened up a new opportunity to invest directly and digitally in companies in order to become part of a strong team as a shareholder with full voting rights. Thomas De Monaco plans to leverage this innovative approach, enabling him to bypass traditional venture capital and, most importantly, to continue producing sensual fragrances independently at his Zurich manufactory. The company also plans to expand into the Middle and Far East.
Through the Swiss Oomnium platform, supporters of Thomas De Monaco will have the opportunity to acquire shares in the company, investing in a sustainable luxury brand poised to set significant trends in this fast-growing market. Shareholders with full voting rights will receive regular updates directly from the founder, gain early access to product previews and updates, and have the opportunity to sample new products. They will also be invited to attend annual digital shareholder meetings, vote in polls, and provide feedback and suggestions on the brand.
Thomas De Monaco Parfums / Photo: brand's archive
"We believe that fragrances can inspire greater sensuality in people, no matter their culture, place, or time. As artists with refined sensibilities, we create unique and complex scents that evoke positive emotions. In our Zurich manufactory, we craft niche perfumes with a distinctive DNA that sets them apart from mainstream trends," says Thomas De Monaco.
The founder notes that this campaign reflects the brand’s commitment to independence while sharing its success with loyal customers and fans.
Public sale is now open, giving a chance to anyone to become co-owners of a piece of luxury.
More information here.