Maison Solìs Unveils Agave-Inspired Fragrance Line

Press Release

Maison Solís, founded by renowned wine and spirits industry expert Joseph D. Solís, proudly announces the debut of agave-inspired niche fragrance line. This innovative collection pays homage to Solís' cultural connection to agave, his Mexican Chicano roots and 25 years in the tequila space, celebrating his heritage through the art of scent.

Maison Solis Perfume Line / Photo from the Brand

Inspired by the rich cultural significance of agave and its transformative journey into tequila, each fragrance in the collection — Blanco, Reposado, and Añejo — encapsulates the essence of these distinct expressions. Joseph D. Solís collaborated closely with an esteemed fragrance consultant, Ethan Turner, an African American sommelier turned perfumer, to meticulously craft each scent, deconstructing the world’s finest tequilas to craft unique combinations inspired by the tasting notes found in each expression.

"Agave is more than a plant; it's ancestral and sacred, deeply rooted in my heritage and my passions," says Joseph D. Solís, founder and CEO of Maison Solís and SOL Hospitality Group. "With over 25 years in the luxury wine & spirits space inclusive of agave, I developed this fragrance line to honor the nectar of the Gods and evoke the emotional journey it takes us on — from the crisp citrus notes of Blanco to the luxurious depths of aged Añejo."

BLANCO by Maison Solís Eau de Parfum ($110 (~€98); 30ML) captures the exhilarating freshness of agave's earliest stage, offering bright citrus notes that embody the vibrancy and excitement of tequila's initial expression. Bright and crisp, yet robust and complex, it transports wearers to the sun-kissed agave fields found in the Highlands of Tequila, Mexico, with notes of fresh agave rooted in red clay soil, ripe citrus, coconut, and cedar. Tasting Notes include:

· Top: Lime, Bergamot, Grapefruit, Neroli, Apple

· Heart: Cognac Eaux de Vie, Rose

· Base: Coconut, Cashmeran, Cedar

REPOSADO by Maison Solís Eau de Parfum ($120 (~€107); 30ML) embodies the nuanced complexity of slightly rested tequila, blending warm spices and oak undertones to evoke a sense of refinement and maturity. A marriage of sweet roasted agave and whiskey-aged wood barrels, Reposado by Maison Solís is like the magic of a “Golden Hour” sunset on a warm afternoon as the sun gives way to the mystique of the night. Tasting Notes include:

· Top: Blood Orange, Bergamot, Mango

· Heart: Cinnamon, Nutmeg, Pink Peppercorn

· Base: Aged Whiskey, Caramel, Tonka Bean, Teakwood

AÑEJO by Maison Solís Eau de Parfum ($140 (~€125); 30ML) gives you permission to release your inhibitions and play with fire. This scent pays homage to aged tequila, with deep, sensual notes of caramel, vanilla, and wood that reflect the richness and depth found in the finest Añejos. Bold and complex, Añejo by Maison Solís awakens deep feelings of power and desire with seductive expressions of charred rum barrels, Flor de Jamaica, caramelized agave, bouquets of spices, aged leather, fireside smoke and a touch of exotic Oud Assam. Tasting Notes include:

· Top: Jasmine, Hibiscus, Blood Orange

· Heart: Grassy Notes, Coffee, Vanilla, Nutmeg, Cinnamon, Caramel, Aged Rum, Agave Essence

· Base: Oud Assam, Cedar Wood, Leather, Smoke, Patchouli

Each fragrance bottle is elegantly designed to reflect the essence of its tequila counterpart, from the clear, sleek lines of Blanco to the opaque, smoky hues of Añejo. A Discovery Set featuring 5 ML of each Eau de Parfum allows enthusiasts to explore the full spectrum of expressions for $60 (~€53).

After working in the luxury wine & spirits industry for over two decades, founder Joseph D. Solís fueled his passion for luxury, cocktail curation and the art of at-home entertaining with his rich cultural roots to create Maison Solís. The brand embodies his desire to craft luxury goods that bring people together to celebrate life’s special moments. For Joseph, scent has always been a major inspiration in his life. “As a child, with humble beginnings, fragrance always served as an escape for me. I remember working as a teenager and saving up my money to buy department store fragrances; one spray would transport me to another place. Fragrance was fantasy, aspiration and hope,” continues Solís.

The Maison Solís agave-inspired fragrance line is a testament to Joseph D. Solís' commitment to innovation and his passion for honoring cultural heritage and expertise in luxury wine and spirits through scent. It invites fragrance enthusiasts and tequila aficionados alike to embark on a sensory journey that celebrates the essence of agave in a whole new way. Agave will be the first iteration of Maison Solís’ scent stories as Solís continues to release annual themed fragrances that weave the aromas of the finest wine & spirits and cocktails of the world to elevate the olfactory experience to new heights.