Brunello Cucinelli Introduces Incanti Poetici Perfume Collection

Press Release

The collaboration between Brunello Cucinelli and EuroItalia continues to blossom with the launch of a new, exquisite, and exclusive line of gender-neutral fragrances, born from the shared values, sensibility, and ethical and creative philosophy of these two iconic Italian companies.

Brunello Cucinelli Incanti Poetici / Photo: brand’s archive

Their shared commitment is rooted in the relentless pursuit of artisan excellence, a deep respect for natural raw materials and the inspiration of a distinctly Italian lifestyle that celebrates human beauty and harmony with nature.

Following the success of the first Pour Homme and Pour Femme fragrances, the synergy between the two brands is growing with enthusiasm, resulting in six new creations that perfectly balance innovation and quality. These new fragrances not only mark the growth of this partnership, but also embody the shared desire to create products that best reflect the excellence and craftsmanship embedded in the foundations of both companies.

Each fragrance is created from a meticulous selection of the finest raw materials, treated with the same care and attention that defines every Brunello Cucinelli collection. The result is six unique perfumes, timeless olfactory poems that capture the universe and contemporary essence of the Maison.

The name of the collection, “Incanti Poetici” (Poetic Enchantments), was chosen to evoke the world of emotions and sensations that these fragrances are designed to inspire. Each fragrance unfolds gradually, weaving together elegant notes that take the wearer on a unique emotional journey.

“Incanti” (Enchantments) reflects the magic these fragrances create, while “Poetici” (Poetic) speaks to the depth and delicacy of each creation, like an olfactory poem expressing elegance, harmony and beauty.

Through “Incanti Poetici”, Brunello Cucinelli and EuroItalia celebrate fragrance as a true art form, a means of expressing not only a unique olfactory identity but also a special sensory experience.

VIE ETEREE by Benoist Lapouza

A fragrance with an Italian soul, enriched with refined, sublime elements: an explosion of freshness from the fusion of Italian bergamot, the “green gold” of Calabria, and the lively zest of citron.

Nuances of basil and cardamom lend authenticity to the composition, while notes of Virginia cedarwood add a soft, subtly balsamic scent. A journey into the limitless realms of imagination and contemplation.

Benoist Lapouza:

“I think I found inspiration between the Mediterranean coasts and the Italian countryside. When you first experience this fragrance, you should be surprised by a burst of freshness – rich and sumptuous. The fragrance evolves into more aromatic and spicy notes that enhance the crispness and keep it alive”.

SOFFIO ZENIT by Florian Gallo

A contemporary interpretation of fig notes, reimagined to emphasize its Mediterranean character.

French Diva lavender and rosemary create a unique, vibrant aromatic bouquet. To complete this olfactory painting, the almost leathery sweetness of labdanum absolute adds depth and strength. A celebration of nature’s gifts, preserved in an eternally elegant essence.

Florian Gallo:

“For me, this fragrance feels like a gift from the earth, created with raw materials that embody elegance to create something truly refined, in line with Brunello Cucinelli’s philosophy of doing things in a unique and modern way. Soffio Zenit is a natural perfume that evokes the scent of Mediterranean summer. Its characteristic notes of fig are unmistakable, as fig is usually associated with fresh, green notes. Here, however, it has been given a warmer, more sensual character with other elements, reminiscent of a warm summer’s day”.

SOGNO NOTTURNO by Quentin Bisch

An enveloping fragrance with a smooth, addictive base, enriched by the softness of vibrant, structured woods.

Creamy, musky sandalwood brings an elegant sensuality, uplifted by a warm, precious hint of cumin. The floral delicacy of osmanthus lends a touch of vintage modernity to the whole creation, while the distinctive balsamic scent of vetiver deepens the fragrance.

Quentin Bisch:

“The inspiration for Sogno Notturno came naturally: I wanted to create a luminous, enveloping fragrance that evokes that moment when we drift into dreams, when something surrounds us, caresses us, with a soft, glowing light. This creation is built around ingredients with strong personality and character”.

BREZZA GENTILE by Daphné Bugey

Like the clarity of a new thought, the vibrant tones of bitter orange awaken the soul. Patchouli, deep and earthy, carves paths of wisdom through the fertile soil of the mind. The noble, precious and enveloping ambrox accord fills the room, instilling harmony. A fragrance that takes the wearer on a sensory journey of contemplation.

Daphné Bugey:

“When I created this perfume, I envisioned a secret garden – a place of peace, beauty and harmony. I imagined a garden that invites contemplation, introspection and meditation, and I discovered that such a garden exists in Solomeo, called the Garden of Philosophers. I wanted to create a fragrance that reflects a rich inner life, a mysterious world, a place of retreat, introspection and meditation”.

OMBRA LIRICA by Alberto Morillas

In a realm of ancient, mystical rituals, the vibrant tones of volcanic olibanum and the mysterious notes of guaiac wood merge with the deep echoes of rich, enveloping oud. A journey through the philosophies of the Middle East, where every note is a verse in the poetry of royalty.

Alberto Morillas:

“This fragrance is, above all, mysterious. At its heart is oud, a wood with a millennia-old tradition, but with such a long and fascinating history that its origins remain unknown. It’s like wearing a beautiful garment made of fine materials. When you discover this fragrance, you’ll experience an olfactory shock; you’ll find this mysterious and seductive quality, because a fragrance is also about seduction”.

VENTO ARDENTE by Jordi Fernandez

The rich, warm leather notes, with their exotic and sensual qualities, create a unique and captivating olfactory experience. Its trail is one of the power of passion and the resilience of the human spirit. A hint of saffron adds depth and sophistication to the overall composition, evoking a sense of timeless luxury.

Accented by Amyris, with its dry, woody character reminiscent of cedar and sandalwood, accompanied by balsamic undertones and a hint of pepper.

Jordi Fernandez:

“The key element that links this fragrance to the philosophy of Brunello Cucinelli is its foundation on the finest materials, which for a perfumer are like jewels, honouring the artisanal quality and beauty of the most precious ingredients”.

Sustainability and Packaging

In line with the values of responsibility and respect for the environment that define both companies, the new “Incanti Poetici” collection places particular emphasis on sustainable packaging. The bottle cap is made from a single material – aluminium – and is fully recyclable, allowing consumers to contribute to responsible waste disposal. In addition, each bottle contains a percentage of certified PCR (Post-Consumer Recycled) glass, demonstrating a real commitment to reducing environmental impact.

The FSC® (Forest Stewardship Council) certified box is made from elemental chlorine-free (ECF) paper, free from acids and heavy metals, ensuring maximum biodegradability and recyclability. Handmade in a paper mill in Solomeo, the presentation box adds a further touch of uniqueness and quality, hallmarks of the Brunello Cucinelli brand. This choice not only celebrates Italian craftsmanship, but also symbolizes a commitment to sustainable production practices.