All roads lead to Milan: Esxence 2024 has begun

Press release

On 6th of March, Esxence – The Art Perfumery Event has begun. Up until Saturday, 9th of March, it will invite fragrance professionals, influencers, retailers, and lovers in general to dive into the immersive journey into the world of fragrances. 

Esxence – The Art Perfumery Event, the reference event for artistic perfumery on a global scale, is gearing up for its 14th edition, at the Allianz MiCo, located within the CityLife District in Milan. This annual gathering curates a compelling showcase featuring the foremost names in both the national and international artistic perfumery scene, reads the press release of the event.

Esxence emphasizes the authentic olfactory culture to industry experts and enthusiasts and provides a platform for networking, sharing expertise and exploring the latest trends and innovations in the world of perfumery.

The ongoing event boasts a remarkable line-up of 360 brands hailing from 30 different countries. Among the noteworthy additions are Australia, Korea, the Netherlands and Estonia, joining brands from Italy, France, Spain, Greece, Austria, Czech Republic, Sweden, Switzerland, USA, UK, UAE, Japan, Singapore and Hong Kong, among others.

Exhibitors, encompassing both well-established and emerging brands, embody the excellence of artistic perfumery. Rigorously selected by the Technical Committee, composed of global experts, the chosen brands reflect exceptional quality and adhere to discerning distribution criteria. Esxence curates a presentation that exclusively features the finest in artistic production, confirming Milan’s standing as the pivotal reference point in the industry. Spanning over 14,000 square meters at MiCo, compared to last year’s 8,000, the venue will host distributors, buyers, industry professionals, and fragrance enthusiasts. Attendees will have the opportunity to explore Main Brands alongside the Spotlight on emerging and innovative brands. Notably, approximately 70% of these participants hail from international locations, enhancing Esxence as a valuable platform for global exposure, says the press release.

The concept driving visitors to delve into this latest edition lies in the theme of METAMÒRPHOSIS. Perfume is envisioned as a journey of transformation and natural evolution, starting from the raw materials shaping the fragrance and evolving over time. The olfactory experience offers the possibility of enjoying new sensory emotions, in a scenario of perpetual transformation of the surrounding environment.

“Esxence is the most important global meeting to celebrate the essence of high-quality olfactory culture. It serves as the stage for the debut of the most promising emerging brands and enhances the whole industry by shaping new trends. Our annual commitment is to curate an experience that offers visitors the best of the world’s artistic perfumery. We strive to evolve, drawing on our established experience and exploring key industry trends through ongoing work on research”, says Maurizio Cavezzali, co-founder of Esxence and CEO of Equipe Exibit. “This year, our focus is to consolidate the international promotion of Esxence activities in key countries, a journey started in 2022 through a valuable collaboration with ITA – Italian Trade Agency”.

“Milan, which in recent years has become the reference capital of artistic perfumery worldwide, has become an important city for the national cosmetics and perfumery supply chain, as demonstrated by the presence of Milano Beauty Week, an initiative – whose next edition is scheduled from 25 to 29 September 2024 – which Esxence is pleased to partner with. Moreover, the collaboration with COSMOPROF will further help us in the process of growth and development of Esxence, both nationally and internationally. For this reason, I would like to thank BOLOGNAFIERE and in particular COSMOPROF S.p.A. which, by allowing us to become part of the Group’s companies, have empowered the globalisation process by providing us with their incredible know-how”, concludes Maurizio Cavezzali.

“Since its first edition in 2009, some time has passed, marking our evolution into a distinctive international benchmark within the perfumery sector. We have successfully bestowed an identity upon an industry that has significantly contributed to the enhancement of quality perfumery consumption”, says Silvio Levi, co-founder of Esxence.

“Esxence is a bridge between cultures, histories and creativity that, after the long-standing and consolidated collaboration with the American Art&Olfaction Awards, is now proud to hosts the minoritè Chinese Artistic Perfumery Awards. Many new companies and activities were created as a result of international connections and we are proud to have offered these opportunities. The extreme vibrancy of acquisitions by investors and multinational groups involving our exhibitors is a clear sign of how art perfumery is growing and expressing its potential. The number of applications and emerging brands is growing exponentially and we are pleased to notice more and more nations and cultures being represented.

“With the Essencional Study Centre, we diligently monitor the sector year-round, collaborating with Equipe to coordinate workshops that enrich our editions. These sessions involve analyses and comparisons, featuring opinion leaders and key figures from the industry who actively participate in shaping and influencing the future of this dynamic sector”.

The identity of this ever-growing sector is constantly developing and Esxence is the ultimate stage to observe its evolution”, concludes Silvio Levi.