Les Bains Guerbois is more than a maison—it is a living archive of Parisian elegance, with walls that hold first-hand stories dating back to 1885. Its walls are steeped in the spirit, conversations, and dances of Parisian aristocracy, artistic vanguard and celebrities.

“Fragrance is part of life — it carries messages, emotions, and stories. I wanted to share my world through it.” That’s the ethos behind Florian Pontier Perfumes, which officially launched in February 2025 at Milan Esxence. Founded by French creator and fragrance lover Florian Pontier, the brand blends memory, artistry, and a dash of sugar into an olfactive universe that’s bold, modern, and deeply personal.

The story of Miya Porubcan, the founder of Mirads Parfums, is not one you hear every day. Growing up in Zambia and seeing perfumes just behind the till in the shop, without ever being able to try them, she now has her own fragrance brand, telling the tale of her journey from South Africa to Europe.