Violet – this name used to be well known in perfumery a couple hundred years ago, but in the middle of the 20th century, it vanished almost completely. Until 2017, when three perfume enthusiasts decided to bring this house back. Anthony Toulemonde, one of them, shares the story behind this idea in an interview for PlezuroMag.

The story of Miya Porubcan, the founder of Mirads Parfums, is not one you hear every day. Growing up in Zambia and seeing perfumes just behind the till in the shop, without ever being able to try them, she now has her own fragrance brand, telling the tale of her journey from South Africa to Europe.