It’s early morning in New York, and Steven Gavrielatos; best known to fragrance lovers as Redolessence, sits in front of a table covered in scent strips and lab bottles. You can tell he’s in his element: speaking passionately about raw materials, creative storytelling, and the power of scent to shape identity.

The story of Miya Porubcan, the founder of Mirads Parfums, is not one you hear every day. Growing up in Zambia and seeing perfumes just behind the till in the shop, without ever being able to try them, she now has her own fragrance brand, telling the tale of her journey from South Africa to Europe.