Some brands are built with strategy at the forefront. Others are shaped by legacy. House of Noya exists somewhere in that in-between space, where inheritance meets intention.

The story of Miya Porubcan, the founder of Mirads Parfums, is not one you hear every day. Growing up in Zambia and seeing perfumes just behind the till in the shop, without ever being able to try them, she now has her own fragrance brand, telling the tale of her journey from South Africa to Europe.