Few would dare to launch a niche perfume brand in a country with virtually no fragrance industry, like Latvia. Yet for Arturs Petersons, founder of Nōrtean, it was a dream he was determined to realize. 

The story of Miya Porubcan, the founder of Mirads Parfums, is not one you hear every day. Growing up in Zambia and seeing perfumes just behind the till in the shop, without ever being able to try them, she now has her own fragrance brand, telling the tale of her journey from South Africa to Europe.