Press Release

Obvious Parfums just introduced a new collection of fragrances.

With its ‘High Standards’ collection, Obvious Parfums launches a new collection inspired by the last hideouts where we can still attempt to be ourselves.

Real or imaginary places, as many bubbles of beauty and softness, where the soul can quench its thirst. This elsewhere is a luxury, etymologically a light in a darkening world. 

Three authentic destinations dear to the ‘Gypsetters’, these Nomads ‘Chic’ living a sophisticated yet bohemian lifestyle.

To evoke this authentic luxury, Obvious Parfums called on Julien Rasquinet. This Orientalist, student of Pierre Bourdon, chiseled 3 complex and faceted Eaux de Parfum, inspired by Mexico and Frida Kahlo, Bhutan and its famous Gross National Happiness (GNH) or Salina Island, surely the most beautiful Aeolian Island…

This blend of cultures, relaxation and elegance finds it personification in a chic and casual eco-designed case. Obvious Parfums stays true to its DNA, using the know-how of the Master Perfumer to encapsulate new olfactory emotions.

FRIDA’S THORNS

A rose that evokes freedom and a complex faceted Feminity.

Rich in love, pain and desire, a rose refusing to get trapped in the conventional role to which it is too often confined. 

Flower of passion, magnified by the most beautiful and surprising of spices: cocoa. 

‘Frida’s Thorns’ is an ode to Mexico and its icon Frida Kahlo.  A committed artist of suffering and genius.

A non-conformist fragrance of desire, impulse, sweetness and power. 

A sultry fragrance of freedom and envy!

Top notes: Raspberry, Pear

Heart notes: Rose, Chocolate, Cocoa

Base notes: Patchouli, Vanilla

HIMALAYAN SPELL

Like the sea, the tutelary power of the world's largest mountain inspires respect and admiration. 

It's from this famous Himalayan birch wood with warm and leathery notes, that we set out to tell the story: the sorrows and the joys of one of the last impassable frontiers in the heart of the Hindu Kush.

A remote and inaccessible place inhabited by Nepalese monasteries and the spirituality of Tibetan Buddhism.

The olfactory incantations of subtle raspberry notes, swiftly followed by a powerful sensual animal note, take us to the summit of a mystical mountain, bringing us undeniably closer to the beauty of the Gods.

Top notes: Red berries, Saffron, Black pepper

Heart notes: Nagarmotha, Cedar, Jasmine

Base notes: Suede, Leather, Alsafi Oud

MALFA WALLS

The small town of Malfa, located on the island of Salina, became famous since the works of Lampedusa and Visconti.

The aeolian island, bordered by sea spray and winds, was the source of inspiration for ‘Malfa Walls’.

Sicilian citrus leads the way into the heart of the nave of the Church of San Lorenzo, where the scent of wood panelling vies with the coldness of thick walls dating from 1703.

Incense rises to the heavens, carrying with it the prayers and hopes of an entire people.

Top notes: Blackcurrant liquor, Mandarin, Thyme, Orange

Heart notes: Olibanum, Sage

Base notes: Leather, Oud, Cade

The bottles are available in 100 ml, price – 175 €.