The founder and creative director of the perfume brands Masque Milano and Milano Fragranze, Alessandro Brun, has passed away.

The sad news was announced in a post on Masque Milano's Instagram account.

Alessandro Brun was not only a creative director but also an educator with a background in luxury marketing. He held the position of full professor in Quality Management at the Politecnico di Milano and served as the Director of the Global Executive Master in Luxury Management. Additionally, he was Vice President at UNITECH International Society.

The fragrances of Milano Fragranze were created to celebrate the city of Milan, where Alessandro Brun was born in 1973.

Masque Milano perfumes have been finalists and received honorable mentions at the Art and Olfaction Awards. A fragrance from Milano Fragranze, Basilica, was also a finalist.